By Benny Smith
Travis Jordan has been appointed to the situation of main marketing and communications
officer at Western Carolina College.
Jordan at this time serves as the govt director of advertising and marketing at WCU exactly where he oversees
compensated advertising, social media and website progress. A advertising and marketing and communications
specialist for extra than 12 decades, Jordan will assume his new responsibilities May possibly 1.
“I am psyched to welcome Travis to the role of chief marketing and advertising and communications
officer for WCU,” stated Melissa Canady Wargo, WCU’s chief of staff. “Travis provides
a prosperity of experience to the function and I am confident that he will supply modern
and strategic contemplating for the university’s internet marketing and communications initiatives.
This is a important management situation for ensuring the accomplishment of Western Carolina
University for quite a few many years to come and Travis is the right individual at the ideal time.”
Jordan will oversee the progress and administration of a detailed built-in marketing and advertising
and communications approach that will coordinate advertising and marketing and communications-associated
functions throughout the university local community and on a nearby, state and countrywide level.
He will be liable for manufacturer enhancement, brand administration, market exploration and
best-amount messaging technique.
“I am so thrilled to proceed serving Western Carolina College in this new role,
and continuing the sturdy momentum we have created in just a quick total of time,” Jordan
mentioned. “I’m honored to be surrounded by these kinds of a proficient crew of MarCom pros
that are devoted to advancing the brand name and general public track record of WCU.”
Jordan previously served as vice president of marketing and advertising at Business Florida beneath
Florida’s secretary of commerce, a state company intended to push economic progress
for the point out. In addition, he brings more than 10 years’ experience in the increased
education and learning area serving in promoting and communications positions at Florida Condition
University, University of South Florida and the Florida Division of Training.
He attained his master’s diploma in Worldwide Strategic Communications at Florida Intercontinental
University and is licensed in digital advertising from Cornell College. He received
his bachelor’s diploma in business enterprise administration from Broward School.