UW names Jack Martin VP for Internet marketing and Communications
3 min read
November 29, 2022
Jack Martin has been named Vice President for Internet marketing and Communications at the College of Washington, Senior Vice President for University Improvement Mary Gresch announced Tuesday. Martin’s appointment commences Dec. 1.
Martin will direct the University Advertising and Communications team (UMAC) to advance College-huge manufacturer cohesion and complete integrated internet marketing and communications methods. The purpose also offers direction and oversight on model system, advertising and marketing, communications, status progress and affiliated methods in help of the UW’s eyesight, mission and values. Martin succeeds Gresch, who served in the role given that 2013 in advance of remaining named Senior Vice President for Advancement in Sept. 2021.
Jack Martin
“Jack is a principled, fairness-minded chief who was the apparent selection to take the University’s internet marketing and communications get the job done to the following amount,” Gresch stated. “He is a public servant to the core, and this function will improve his now considerable contributions to the UW’s mission and expressed values of influence, obtain and excellence, whilst advancing vital initiatives that improve community appreciation, relationships and assets for the University.”
Martin’s new purpose comes soon after more than seven yrs of top strategic communications at the UW, commencing in 2015 as a Senior Director and most not long ago serving as Associate Vice President for Communications. In the course of that time, he has led lots of crucial initiatives, which includes the “Yes, It is Possible” campaign, a joint effort with Washington Point out University to elevate recognition of economic assist possibilities for Washington students to show up at state community establishments, as nicely as the launch of UW Recent, a month to month publication that delivers tales of UW’s influence and vision to much more than 400,000 alumni, donors and friends. Martin also collaborated with inside and external partners on communications and storytelling for the UW’s Be Boundless marketing campaign and the UW Populace Well being Initiative, and sales opportunities the UW’s coronavirus-relevant communications, amongst other endeavours.
“It’s an honor to be entrusted with this obligation. We communicate about how the UW is the College for Washington, and a advertising and communications company that represents and is consultant of the college students and communities we serve is crucial to the UW’s community mission,” Martin claimed. “I’ve been in community provider virtually my overall occupation and will continue to provide that mentality – of seeking to symbolize the views and values of both equally the University and our stakeholders – to this new part.”
As Vice President for Marketing and advertising and Communications, Martin’s priorities incorporate utilizing the following period of the University’s brand name renewal, planning for the next fundraising campaign and supporting the UW’s options for the improvement of Portage Bay Crossing in the west campus space. Continuing to progress college student recruitment and achievements, the University’s local, condition and federal agendas, and the ambitions of leaders and partners throughout the UW’s campuses and at UW Medication will also be priorities.
Prior to becoming a member of the UW in 2015, Martin held strategic communications roles at the College of Kansas, in the Kansas governor’s office environment, for a member of Congress and with legislative caucuses in two states. And he continues to provide as a nationwide chief among increased instruction communicators in groups this kind of as the Affiliation of American Universities and the Affiliation of General public and Land-grant Universities. Martin retains a Grasp of General public Administration degree and a bachelor’s diploma in political science from the College of Kansas.
For far more facts, contact Victor Balta at [email protected]
