The next concept was sent to members of the Drexel local community:
Soon after a nationwide research, I am happy to announce that Tracy Powell will be part of Drexel as senior vice president of University Internet marketing and Communications up coming month.
As the associate vice president of Advertising and marketing in the Office environment of Strategic Communications at Penn State, Tracy collaborated with critical leaders to help manufacturer and boost tutorial initiatives and placement Penn State as a modern day land-grant university concentrated on analysis, education and learning and support. She led an award-profitable team and supplied counsel across 25 Commonwealth campuses which includes the online Entire world Campus. She increased Penn State’s popularity via final results-driven campaigns and modernized enrollment marketing.
Tracy served to shape a selection of initiatives aimed at fostering an inside environment of diversity, equity, inclusion and belonging. This involved producing division-vast academic programs to reinforce recognition and connectivity with numerous scholar teams across campus and creating tips for prioritizing diversity, equity, inclusion and belonging in Penn State’s communications channels and initiatives. She also formulated campaigns to showcase the academic and financial impression that the college has across the Commonwealth and over and above.
Prior to becoming a member of Penn Point out, Tracy served as vice president of Distribution Advertising at A+E Networks, wherever she led advertising and marketing attempts to boost availability and viewership of A+E’s top tv manufacturers, together with A&E, Historical past, Life time and FYI. Her occupation in cable television spans many years obtaining led promoting and small business progress attempts at various networks, like Fox Relatives Channel – at the moment identified as Freeform – in Los Angeles and Turner Broadcasting in Atlanta.
At Drexel, she will guide a new division that brings together the former offices of University Communications Internet marketing and Communications from Enrollment Administration and College student Results and Advertising from Drexel University On the internet. She will produce the vision for and guide the implementation of a complete marketing, communications and branding technique that highlights Drexel’s tutorial packages, research, and cooperative training method, and improvements the University locally, nationally and globally.
As we go on to employ our strategic strategy, even though also struggling with the worries of the fast switching greater training landscape, having a robust communications and advertising chief is crucial. I am quite self-assured that Tracy will effectively guide this recently proven division and aid to go on to construct and fortify the University’s status and effect.
I would like to thank David Unruh, senior vice president for Institutional Development, for chairing the look for, as perfectly as the lookup committee and every colleague who put their time and effort into this process. I also want to thank Niki Gianakaris for her excellent management as interim senior vice president.
Please sign up for me in congratulating Tracy and welcoming her to Drexel.