January 30, 2023


Earn Nicely, Spend Wisely

These New Orleans entrepreneurs are piecing alongside one another a business prospect, 1 glass bottle at a time

3 min read

People today could open up a wine bottle to rejoice a function get. But for co-founders and new Tulane College graduates Franziska Trautmann and Max Steitz, a shared bottle of wine sparked an entirely new enterprise concept, aptly named Glass Half Total

The two ended up annoyed that the bottle of wine they had been taking pleasure in one particular night time could not be effortlessly recycled wherever in the town of New Orleans. In reality, the closest glass recycling middle was hundreds of miles away. So the two made a decision to acquire matters into their individual hands…and in transform are rethinking the whole lifestyle cycle of glass bottles.  

The trouble they are fixing in New Orleans is two-fold. Inhabitants really don’t have an simple way to recycle glass and the town as a total is consistently battling coastal erosion difficulties. Glass 50 % Comprehensive addresses the two of these with its collection providers and recycling facility.

On the customer facet, New Orleans inhabitants, places to eat, and companies sign up to be part of a bottle pick-up method or drop off vacant bottles at their facilities. Glass is loaded on to a massive conveyor belt in which it is crushed and turned again into cullets, sand, and other essential products and solutions. 

This generates rounded sediment particles and gets rid of all sharp edges. All through this crushing course of action, labels, corks, and other non-glass items are eliminated, leaving a mixture of sand and gravel that is sorted dependent on dimension.



“It ranges from a really wonderful powder, like sand, all the way up to gravel-sized substance. And the measurement will figure out what we use it for,” Trautmann informed Hypepotamus. The finer powder is fantastic for sandblasting, disaster relief initiatives, and coastal restoration projects simply because of its absorbent character. The gravel is much better applied in landscaping, h2o administration, and cooling venture, Trautmann extra.

Currently, Glass 50 percent Full’s operations can procedure 3,000 pounds of glass for each hour. 

The team has amassed 1,300 residential customers to date and employs 10 men and women at its New Orleans recycling facility, the vast the vast majority of whom function on the procedure side.




New Orleans is not the only large American city with a glass recycling dilemma. The Environmental Safety Agency estimates that significantly less than 32% of all glass finishes up finding recycled, regardless of the reality that it is a 100% recyclable content. But the US struggles to make improvements to glass recycling because of to dissimilarities in governing administration coverage and buyer routines, in accordance to a study done by the Glass Production Field Council (GMIC) in 2019. 

The Southeast has its possess special geographic problems and explanation for needing startups like Glass Fifty percent Total. Florida, Louisiana, North Carolina, and Texas are some of the states with the most miles of shoreline, generating the South primary territory to increase progressive coastal restoration firms. 

This calendar year on your own The Glass 50 percent Full crew has partnered with the Coalition to Restore Coastal Louisiana and the U.S Fish & Wildlife Services to restore Hurricane-inflicted places and worked with the Place-Au-Chien Tribe on its initially formal demonstration of how its coastal restoration operate can be carried out. 

Through its function and investigation, Glass 50 percent Entire has demonstrated its product is protected for Louisiana restoration assignments. The workforce is now wanting into how their program can be carried out in other states and coastal communities that never now have glass recycling possibilities. 

Trautmann extra that the crew will probably be seeking to raise capital in the near potential in buy to scale their initiatives.



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