February 1, 2023


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The AIIM Team Acquires Prime Details, a Provider Data-enriched Marketing and advertising Conversation Answers

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TORONTO, July 12, 2022 /PRNewswire/ – AIIM Holdings Inc. (“AIIM” or the “Enterprise”), a leading supplier of omni-channel marketing communications answers, right now declared the acquisition of Primary Information, a main service provider of sustainable advertising and marketing conversation remedies.

Following the progress financial investment AIIM received in May well 2022 from Vegvisir Cash, the Company proceeds its enlargement by extending its service supplying to incorporated carbon-neutral alternatives with info increased personalization abilities for direct mail. Prime Data shares AIIM’s outstanding “client initial” standing by supplying its clientele significant carrying out conclusion-to-conclusion advertising and marketing communications answers together with approach, techniques, layout, workflow automation, and manufacturing.

The Prime Info services presenting will improve the integrated automatic direct mail platform offered by AIIM as the increasing desire of modern day advertising and marketing systems call for built-in facts-enrichment capabilities.  In addition, Primary Knowledge also sales opportunities the world in the research and development of sustainable direct mail with carbon neutral footprint. Its get to spans consumers throughout different industries including non-profits, economical expert services, ecommerce, real estate, and marketing agencies both domestically and internationally.

“This acquisition will help AIIM to speed up its omni-channel shopper interaction administration platform eyesight and additional fuel the expansion and achievements of our clients to catch the attention of new clients, expand, retain, and re-have interaction with current ones,” stated Patrick Masset, CEO of AIIM. “Key Knowledge instantaneously adds facts and workflow management authorities to our staff, increases production capability for our respective prospects, and allows us to leapfrog our initiatives to deliver our valued clients with sustainable carbon neutral direct mail remedies.”

Together the providers will merge their initiatives under one particular roof and continue on to offer consumers with outstanding support out of Aurora, ON.

Steve Falk, the President of Prime Data, will join the AIIM leadership team as VP of Partnership & Sustainability. “This merger will enormously boost options for our shoppers. There is a shared emphasis on consumer satisfaction, sustainability, and chopping-edge, higher-excellent printing engineering. It is a all-natural fit immediately after numerous yrs of operating collectively as associates,” claimed Steve Falk.

The Primary Info acquisition is AIIM’s very first transaction considering the fact that the advancement financial commitment built by Vegvisir Funds in Might 2022, and the Corporation options to aggressively pursue M&A going ahead.

About AIIM

Founded in 1990, AIIM has created an exceptional “customer initial” name together with an considerable set of impressive digital alternatives, remarkably personalize immediate advertising offering, data-driven partnership advertising plans, and print administration companies. The system assists develop, automate, and deliver crucial marketing and advertising communications. The company’s alternatives permit hundreds of prospects including primary money providers, insurance coverage, retail, non-for-income companies, and governing administration companies to bring in, acquire, and retain prospects by means of a unified featuring. For more information, please pay a visit to www.aiim.com

About Primary Information

Prime Info is a top supplier of pro immediate mail and printing expert services. By frequent advancement and innovation along with 20+ yrs of experience, Key Details gives its purchasers finish-to-end solutions like approach, ways, workflow automation, mail creation in North America, that are focused on offering results and integrating into the Marketing and advertising Technology Stack. As just one of the fastest-increasing mailing firms in Canada, Key Knowledge has continually demonstrated that direct mail assists consumers attain their earnings and ROI aims when mixed creatively as element of an over-all marketing and advertising tactic. The company has built substantial strides in direction of a more sustainable upcoming providing the planet’s first carbon neutral immediate mail software. Stop by www.primedata.ca to discover more.

About Vegvisir Funds

Vegvisir Money invests in growing B2B software package and companies providers at an inflection place. Vegvisir seems to be for recognized main solutions in significant markets that sit at the intersection of software, knowledge, and payments. This small business design emphasis permits offer composition flexibility, aids in the price creation course of action, and builds robust founder, govt and industry relationships. For additional data, be sure to pay a visit to www.vegvisircapital.com


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