FORT LAUDERDALE, Fla., June 02, 2022 (World NEWSWIRE) — Latin2Latin Advertising and marketing + Communications (L2L)’s “Por Los Nuestros,” a distinctive integrated marketing campaign concentrating on Hispanics in Kansas, been given two Telly Awards: Gold in the Overall health & Wellness class and Bronze for the Social Effects group. This collaborative work to get Kansas’ Hispanic group vaccinated versus COVID-19 was driven by Kansas Governor Laura Kelly’s Workplace and the Kansas Department of Health and Setting. COVID-19 has tremendously impacted culture, earning it more crucial and related than at any time to build productive and in-society interaction, and this marketing campaign was capable to accomplish that.
“We are extremely happy and contented with the ‘Por Los Nuestros’ marketing campaign. Every vaccination administered is an achievement, and the marketing campaign assisted us deliver entry to vaccines and prevent improves in hospitalizations and deaths,” affirmed Dr. Ximena Garcia, Senior Advisor to the Governor for COVID Vaccine Fairness for the state of Kansas. “Hispanics have been 1.5x additional probable to be contaminated and 2.3x more at hazard for hospitalizations than their counterparts. COVID-19 ravaged Hispanic communities, leaving a sense of defeat and physical fatigue. They needed to ‘get back again to usual. Nonetheless, misinformation, mistrust, and accessibility held vaccination prices very low.”
KDHE tasked L2L to aid reverse this behavior. The campaign’s goal was to educate about vaccination added benefits, debunk myths, and give guidance to access vaccination websites. L2L relied on the evaluation of facts and cultural insights to apply a cohesive built-in system. To access the group in a culturally applicable way, far over and above the common urban locations and common DMAs, L2L utilized features and language that spoke instantly and obviously to this demographic.
“Comprehension the urgency of the make a difference, L2L labored immediately to create improve. Mexican soccer legend and intercontinental celebrity Claudio Suárez ‘El Emperador’ accompanied the Public Relations and Grassroots crew on a road trip, and created unique appearances in non-conventional DMAs in South West Kansas and Wichita. At the same time, the creation team engaged with community people and recorded real-lifetime tales that became the essence of the campaign’s conversation system. A nicely-orchestrated use of conventional and digital channels was extra to the media combine using a electronic-very first technique, achieving the most susceptible groups with simplicity,” mentioned Renzo Ferro, VP of Account Companies & Functions.
The “Por Los Nuestros” marketing campaign was conceived by L2L with a major goal of helping the Kansas Governor’s place of work raise vaccination fees to 50% between Hispanic Kansans by September 2021. L2L utilised their verified strategic interaction product E³ (Educate, Empower and Engage), to appeal to culturally suitable sentimental triggers to prompt action.
The campaign relied on poignant recommendations that affected quite a few, leading to amplified vaccinations. “Por Los Nuestros, was a marketing campaign dependent on authentic-lifetime testimonials with a immediate get in touch with to motion, and this is why it touched so a lot of men and women and drove them to the choice to get vaccinated. Storytelling is this kind of a highly effective software and, in this situation, it aided us to preserve life. We are grateful to all the Hispanic Kansans that shared their stories with us,” additional Malule Gonzalez, Artistic Director and Producer.
The electronic technological know-how, executed by L2L’s husband or wife Digo, boosted outreach thanks to proprietary initial-party knowledge and Artificial Intelligence. “L2L utilised Kansas Hispanic unique ‘Digital Personas’ that allowed us to adjust behaviors, debunk myths, and aid KDHE get in excess of 184,000 Hispanics in Kansas absolutely vaccinated by January 2022. Right now, Hispanics direct vaccination charges in the condition of Kansas,” concluded Hernan Zungri, Sr. Revenue Director at Digo Hispanic Media. To enjoy the complete situation study, remember to check out: https://www.youtube.com/view?application=desktop&v=7tLD5M9PNnY
About L2L Internet marketing + Communications: www.L2Lmarketing.com
Media Make contact with:
Gladys I. Colón
PR Director L2L Internet marketing & Communications
305-608-9996/ [email protected]
This articles was issued by the press release distribution support at Newswire.com.