February 1, 2023


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Immutable Hires Polygon Exec to Stage Up Layer 2 Advertising Approach

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Aviral Avasthi Joins Immutable as New SVP of Advertising and marketing Having Earlier Served Develop Disruptor Models Which includes Uber and Tinder

SYDNEY, July 20, 2022 /PRNewswire/ — Immutable, a main worldwide Blockchain Gaming organization bringing electronic asset ownership to billions, announces the appointment of Aviral Avasthi as Senior Vice President, Marketing and advertising. Avasthi will head advertising and marketing, communications and neighborhood teams for Immutable X, leveraging knowledge obtained in outstanding internet2 and internet3 roles for Polygon, Uber, Tinder and other people.

Avasthi has been deeply entrenched in the internet3 ecosystem, collaborating with several assignments as an advisor, angel investor and specialist. In advance of joining Immutable, he served as Vice President of Promoting at Polygon Engineering where he was liable for the firm’s rebranding and making out its advertising and marketing function. His team served establish the brand name, innovative, social, activities and co-marketing and advertising frameworks.

Prior to his work at Polygon, Avasthi headed Organization Development for Tinder and Match Team throughout the Indian sub-continent, building essential Manufacturer and Growth partnerships with Netflix, Amazon, Euronet, Paytm and Flipkart amid others. He also contributed to Uber’s early progress, advertising and marketing and communications efforts in India ahead of leading their digital brand name tactic throughout South Asia. He led various international strategies and built out globally celebrated Brand IPs together with Uber Journeys, #ParksNotParking, Jersey is familiar with no Gender, #DestinationUnited and NBA Hoop Country.

“Aviral delivers to Immutable a wealth of encounter in constructing on the web and world wide web3 makes,” mentioned Robbie Ferguson, co-founder of Immutable. “His track record in developing breakthrough manufacturers will be a must have to us as we help carry digital ownership to the earth through NFTs, starting up with gaming.”

Aviral will be critical in forging a robust internet marketing and conversation approach for Immutable’s Ethereum-targeted layer 2 platform, Immutable X. He joins the corporation soon soon after the launch of a $500 million world wide web3 gaming fund created to bolster Immutable’s GameFi ecosystem.

“Obtaining viewed blockchain gaming explode about the final few of several years, I am exceptionally enthusiastic to join Immutable on their mission to progress the up coming generation of game titles. It can be ever more apparent that gaming will enable onboard the first billion consumers on web3, and Immutable’s mix of the leading Ethereum L2, a earth-class go-to-marketplace staff and interior know-how owning built two of the blockchain’s most significant online games, indicates they are in the strongest achievable place to attain that objective,” explained Avasthi. “With gasoline-no cost, totally safe and carbon-neutral transactions, Immutable X is the greatest location for everyone wanting to create actually scalable video games on-chain. I seem forward to doing work with this awesome group as we continue on expanding Immutable as the property of web3 gaming.”

Immutable is the fastest Australian business to access unicorn standing — previously this yr, Immutable declared a $200 million series C fundraising spherical led by Temasek, and provided Tencent and Animoca Brands. The firm is valued at $2.5 billion and options to use the money to assist drive its worldwide growth.

To understand extra about Immutable visit: https://www.immutable.com/

For facts on job prospects at Immutable: https://www.immutable.com/occupations/

You can come across Immutable on social media: LinkedIn, Twitter, Medium, Discord

About Immutable

Immutable is a world wide Blockchain Gaming enterprise with a mission to convey electronic asset ownership to billions of users through the energy of immutable NFTs. The Immutable Team is made up of Immutable X and Immutable Games Studio.

Immutable X, in partnership with Starkware, is the top Layer 2 Ethereum-scaling solution giving innovators and builders extraordinary pace, security and liquidity throughout digital worlds. Immutable X has come to be the platform of option for world-class web3 video games these kinds of as Guild of Guardians, Gods Unchained, Illuvium, Embersword, World Quest and lots of additional.

Source Immutable

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