College Advertising and marketing and Communications Will become Unbiased Division, Stories Directly to President2 min read
University Marking and Communications has grow to be a stand-by yourself division as of Feb. 17, reporting directly to President Tania Tetlow with Donna Lehmann serving as its interim vice president.
“This change represents an expenditure in our internet marketing and interaction efforts,” Tetlow mentioned. “That do the job raises Fordham’s profile, connects with our alumni and donors, and most of all, boosts our enrollment. Expenditure in this spot will fork out dividends across the College.”
For decades, the University’s marketing and advertising and communications staff has been a section within Improvement and University Relations, a division that encompasses about 120 pros who do the job in fundraising, occasion scheduling, and alumni engagement, in addition to advertising and marketing and communications. The latter represents nearly a quarter of the division, but it is accountable for a wide variety of enterprises, which includes promotion and marketing, communications and media relations, images and video, social media, and web-site management.
With the development of a new vice president part, Tetlow has now positioned College Advertising and marketing and Communications immediately in her cabinet, where by she can deal with the team’s requirements. The division will be led by Lehmann, previously the associate vice president for marketing and advertising, who has led the University’s advertising operations because 2017. She will provide as the interim vice president though the University conducts a national research led by Lerzan Aksoy, Ph.D., dean of the Gabelli College of Enterprise and a professor of marketing and advertising. In the coming months, the look for committee will request for input from the College group.
“I am energized to presume this part and thankful to the president for her self confidence in our team,” Lehmann mentioned. “We’ve really eager to explain to Fordham’s story on a national and international stage.”
Nevertheless the promoting and communications capabilities are equally crucial, stated Tetlow, the research for a long term vice president will concentrate on a person with a lot more practical experience in promoting, because this posture will have a far more direct impression on Fordham’s finances. Lehmann’s counterpart in College Marketing and Communications, Bob Howe, will stay in his present place as associate vice president for communications and exclusive advisor to the president.
Finances-wise, this posture will swap the vice presidency for Lincoln Heart. (Frank Simio, the earlier vice president for Lincoln Middle, options on retiring on June 30.)
Tetlow stated the new shift will assist to enrich Fordham’s status, both locally and close to the planet.
“The remarkable staff in Promoting and Communications will go on to mature Fordham’s profile, have interaction our alumni, and most of all, assist us to recruit our very best and brightest students,” Tetlow wrote in a Feb. 17 e mail to the College community. “My hope is this new concentrate will carry and assist their operate.”