February 1, 2023


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CIAA will make changes to strategic communications team

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Courtesy: CIAA

CHARLOTTE, NC – The Central Intercollegiate Athletic Association (CIAA) is delighted to announce the hirings of Tonia Walker as Senior Associate Commissioner for Strategic Marketing and External Functions and Ja’Shawn Steward-Johnson as Assistant Director for Strategic Communications.

On top of that, present-day workers member Jana’ Boyd has been promoted to Assistant Director for Artistic Companies and Electronic Material. “We’re excited to welcome Tonia Walker back again to the CIAA household,” stated CIAA Commissioner Jacqie McWilliams. “Her extensive know-how of the collegiate athletics landscape, familiarity with the meeting footprint, and several years of senior leadership and oversight will be a must have. She’ll carry on the momentum we have founded in amplifying our brand and the visibility of our membership as perfectly as identifying options for strategic collaboration with external companions.”

No stranger to the CIAA, Walker formerly worked in the conference office environment for 7 decades starting off in 1993 ahead of going on to Winston-Salem State College, where by she expended 18 years as an athletic administrator that incorporates virtually 15 as Director of Athletics. Walker was an integral determine in WSSU’s transition from NCAA Division II to Division I (soccer championship subdivision) status and afterwards reclassification back again to Division II. She will come back again to the conference office from Bluefield College or university, in which she served as the school’s initially entire-time woman athletic director in 2019 before being elevated to Vice President of Intercollegiate Athletics in 2020.

Walker will sign up for the CIAA workers on July 1. Steward-Johnson, who arrives to the meeting from the University of the Virgin Islands athletic section, commences his position on June 1.“We’re equally as thrilled to have Ja’Shawn joining our communications crew,” mentioned Commissioner McWilliams. “He’s also familiar with the meeting, which will be priceless in this transition, and his working experience in just sports activities facts, electronic communications, streaming, and other locations will be a excellent asset and will carry on to go us ahead in this area.”

Due to the fact June 2021, Steward-Johnson served as UVI’s initially Sports Details Director in university historical past, where oversaw the introduction of a new athletics brand and the launch of a new athletics website and cellular app (Buccaneers Sports activities Network). He was instrumental in the streaming deal for the inaugural UVI HBCU Basketball Basic and was a critical cog in establishing the social media existence for UVI athletics. Prior to that, he spent a few many years as the Assistant Athletics Information and facts Director at Division III Methodist University. In his time there, Steward-Johnson was the secondary make contact with for 20 intercollegiate athletics and was instrumental in revamping the athletic department’s social media.

Steward-Johnson will be the most important media speak to for most of the conference’s 14 sponsored sports and championships though controlling a lot of the day-to-day obligations in the communications division.

Boyd, who joined the conference staff members full-time a calendar year back, has been an integral part in taking care of the CIAA’s electronic and social media strategy and creating exposure via are living and on-demand from customers written content. She’ll carry on in this position whilst adding duties that includes serving as principal media call for select Olympic sports activities.“

Jana’ has continued to be a valuable asset inside of our communications and marketing and advertising team for the previous many several years, commencing as an intern and then as a graduate assistant,” stated Commissioner McWilliams. “In the 50th anniversary of Title IX, it’s interesting to supply accessibility and chance for ladies and former scholar-athletes in this conference, such as Jana’. We search forward to her continued growth as she can take on further obligations when continuing to press the conference’s social and electronic presence to new heights.”

Walker will supply oversight of the promoting and communications division as effectively as external relations. She requires more than for Ben Baxter, who will action away from his situation as of June 3 to pursue a further option inside of the sports and leisure discipline.Among the his numerous contributions, Baxter was integral in top the conference’s esports and gaming initiatives and partnerships, escalating the CIAA Sporting activities Community digital system, and foremost the league’s promoting and communications attempts.

He also served as the liaison for the CIAA’s exterior partners, and alongside Van Wagner Sports & Amusement, assisted with the conference’s multi-calendar year offer with ESPN for the men’s and women’s basketball tournaments and a partnership with HBCUGo.Television set to give increased visibility for all athletics by means of streaming and other electronic articles.

CIAA would make changes to strategic communications and advertising team

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