February 1, 2023


Earn Nicely, Spend Wisely

Chapter 2: Advertising and Communications

4 min read


2.01.You are envisioned to market the AtW Workplace Mental Health Assistance Services and recruit contributors externally (like apprentices) through proactive marketing and advertising, PR and engagement activity. This action should really be qualified at the important audiences:

  • likely purchaser
  • businesses
  • vendors and
  • advisory and help organisations.

2.02.To allow promotion and measurement of the impact of the marketing of the assistance and make it possible for for prospects to apply specifically, you will be predicted to settle for applications on the web and via telephony. AtW Advisers will retain control more than purchaser eligibility for all apps to the AtW Psychological Health and fitness Assist Assistance.

2.03.You ought to not interact in direct internet marketing of individuals you have supported under the contract as soon as the MHSS engagement period has finished.

2.04.All marketing exercise ought to be evaluated robustly and results shared with DWP strategic communications. To assistance this evaluation, as a minimal all candidates have to be requested which activity or channel prompted their action at the time of preliminary get hold of. Other analysis instruments and strategies are encouraged.

2.05.You will put together and share annually and month-to-month marketing and PR strategies with strategic communications and attend every month advertising and marketing conferences. These conferences will present a forum for you to showcase your action in the former month and share in month plans to facilitate collaborative communications action. Strategic communications will share their high stage system with you and make sure you are alerted to any planned activity that could effect your service degrees.

2.06.All inventive do the job and draft articles have to be reviewed and signed off by DWP Strategic Communications.

2.07.The Office retains final approval on all promoting routines and initiatives.

Key Issues

2.08.The resourceful strategy to the goods can reflect the company’s have style conditions but they must have the DWP emblem as the primary logo. It ought to be crystal clear that the company is sent as section of AtW and all mentions to the service really should point out it is the AtW Office Mental Health Support Company.

2.09.Information on how to apply our emblem and endorsement can be uncovered in the Communication Benchmarks for DWP Companies.

2.10.All the internet marketing products and solutions you generate need to adhere to the benchmarks, as penned in your contract, and in just this direction. These specifications are in area in purchase to safeguard the integrity of DWP programmes and the standing of DWP and JCP.

2.11.These specifications apply to all facts sharing, push exercise and marketing merchandise or functions that you undertake.

2.12.Some vital issues you need to contemplate for the content of your communications, advertising and marketing and push activity are:

  • Reputational Hazard. Resources you produce ought to not adversely have an impact on the status of the service getting delivered by the Governing administration, DWP or JCP, e.g. threats that could guide to adverse media interest, or messages that could be misunderstood or misinterpreted and
  • Disability Equality Responsibility/Equality Act 2010. You ought to assure that all our members can access our details by supplying a wide variety of different formats (e.g. significant print, audio format, Braille) on ask for and making certain that people today can continue to access our information when their decided on substitute structure is not accessible.

2.13.A lot more details about providing inclusive communications is accessible from the Office for Incapacity Challenges.

2.14.In generating your marketing and advertising material, you need to be mindful that there are propriety conventions that you will have to stick to. Adhering to these conventions assures that the govt Department, Ministers, Civil Servants and these offering on their behalf act thoroughly and are witnessed to be performing correctly.

2.15.If you spend a subcontractor to do your internet marketing, you are each accountable for complying with PECR. You should be certain have a written agreement setting out your contractor’s duties. Possessing a prepared contract makes sure you meet up with your agreement obligations less than the GDPR. Be sure to see Manual to the GDPR for additional information and facts on contracts.


2.16.You should create and keep helpful communication channels with all your shipping companions to make certain prompt and correct transmission of details.

2.17.It is your function and duty to hold the AtW team and your DWP General performance Supervisor up to date with any challenges/developments that could affect on this contract and be certain that all stakeholders have the data they need.

2.18.All proposed press action must be cleared by means of DWP press place of work.

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