October 1, 2022

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APTA announces public transit industry’s most effective marketing and advertising and communications work in initial spot round of 2022 AdWheel Awards

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The American General public Transportation Association (APTA) introduced the 1st area winners of its 2022 AdWheel Awards.  

The awards go to APTA member units and company users for remarkable promoting and communications endeavours that contributed to strategic organizational ambitions. 

All around 300 entries have been evaluated by dozens of sector experts and initially place awards ended up offered in 4 types: 

  • Finest advertising and communications on the COVID-19 pandemic 
  • Campaigns to assist ridership or sales 
  • Educational attempts and 
  • Assignments to emphasize transit requirements and funding. 

“I am enthusiastic to congratulate the newest AdWheel Initially Position winners. This yr, general public transportation has balanced COVID-19, fluctuating ridership and a lot of other difficulties. Less than these trying circumstances, the very first location AdWheel winners have utilised exemplary communications and internet marketing attempts to attain out to their communities, teach their riders and attain their organization’s aims, all whilst giving the ideal probable mobility companies to communities throughout North The us,” claimed APTA President and CEO Paul P. Skoutelas. 

Top rated initially position winners will face a ultimate spherical of judging to figure out the Grand Awards, which will be offered at the APTA’s Completely transform Meeting in the drop. 

Honors are awarded in four teams, dependent on technique measurement. The winners honored are listed beneath.

Firm Identify, Group (1-4) 

Most effective Print Media on the COVID-19 Pandemic: 

  • Community Transit, Everett, WA, 2 
  • Transdev, Lombard, IL, 4  

Most effective Electronic Media on COVID-19: 

  • Embark, Oklahoma Metropolis, Alright, 1 
  • Jacksonville Transportation Authority, Jacksonville, FL, 2 
  • LYNX – Central Florida Regional Transportation Authority, Orlando, FL, 3 
  • Transdev, Lombard, IL, 4 

Greatest Specific Occasion on COVID-19: 

  • Santa Clarita Transit, Santa Clarita, CA, 1 
  • Kansas Town Location Transportation Authority, Kansas Town, MO, 2  

Most effective Social Media on COVID-19: 

  • Eastern Contra Costa Transit Authority, Antioch, CA, 1 
  • Foothill Transit, West Covina, CA, 2 

Ideal Partnership on COVID-19: 

  • Kitsap Transit, Bremerton, WA, 1 
  • Metrolink (Southern California Regional Rail Authority), Los Angeles, CA, 2 
  • Regional Transportation Commission of Southern Nevada, Los Vegas, NV, 3  

Most effective Shoestring Tactic on COVID-19: 

  • Lextran, Lexington, KY, 1 
  • Chapel Hill Transit, Chapel Hill, NC, 2 
  • Societe de transport de Montreal, Montreal, QC, 3 

Ideal In depth Campaign on COVID-19: 

  • Kitsap Transit, Bremerton, WA, 1 
  • Jacksonville Transportation Authority, Jacksonville, FL, 2 
  • Pace Suburban Bus, Arlington Heights, IL, 3 
  • Transdev, Lombard, IL, 4 

Greatest Print Media to Assistance Ridership or Sales: 

  • Ben Franklin Transit, Richland, WA, 1 
  • Trinity Metro, Fort Value, TX, 2 
  • Metropolitan Transit Authority of Harris County, Houston, TX, 3 
  • Siemens Mobility, Inc., Sacramento, CA, 4  

Most effective Electronic Media to Guidance Ridership: 

  • Struggle Creek Transit, Fight Creek, MI, 1 
  • Trinity Metro, Fort Worth, TX, 2 
  • Regional Transportation District, Denver, CO, 3  

Best Particular Function to Support Ridership: 

  • Website link Transit, Wenatchee, WA, 1 
  • Sacramento Regional Transit District, Sacramento, CA, 2 
  • Metropolitan Atlanta Fast Transit Authority, Atlanta, GA, 3  

Best Social Media to Support Ridership or Revenue: 

  • OMNITRANS, San Bernardino, CA, 2 
  • Siemens Mobility, Sacramento, CA, 4  

Finest Partnership to Assist Ridership: 

  • Sacramento Regional Transit District, Sacramento, CA, 2 
  • Funds Metropolitan Transportation Authority, Austin, TX, 3 

Best Shoestring Tactic to Guidance Ridership: 

  • Riverside Transit Agency, Riverside, CA, 1 
  • Spokane Transit Authority, Spokane, WA, 2 
  • LYNX – Central Florida Regional Transportation Authority, Orlando, FL, 3  

Very best Complete Marketing campaign to Guidance Ridership or Sales: 

  • G-Trans, Gardena, CA, 1 
  • Hillsborough Space Regional Transit Authority, Tampa, FL, 2 
  • Through Metropolitan Transit, San Antonio, TX, 3 
  • Cubic, San Diego, CA, 4 

Most effective Educational Print Media:  

  • Livermore Amador Valley Transit Authority (WHEELS), Livermore, CA, 1 
  • GoDurham Transit, Durham, NC, 2 
  • Dallas Region Fast Transit, Dallas, TX, 3 
  • Siemens Mobility, Sacramento, CA, 4 

Finest Academic Digital Media: 

  • Go Triangle, Analysis Triangle Park, NC, 1 
  • Group Transit, Everett, WA, 2 
  • Metropolitan Atlanta Rapid Transit Authority, Atlanta, GA, 3 
  • Transit app, Montreal, QC, 4  

Best Academic Exclusive Occasion: 

  • Increased Peoria Mass Transit District, Peoria, IL, 1 
  • Foothill Transit, West Covina, CA, 2 
  • Dallas Place Quick Transit, Dallas, TX, 3 

Finest Academic Social Media:  

  • Salem Location Mass Transit District, Salem, OR, 1 
  • Foothill Transit, West Covina, CA, 2 
  • LYNX – Central Florida Regional Transportation Authority, Orlando, FL, 3 
  • Optibus Inc., New York, NY, 4  

Best Educational Partnership:  

  • Greenville Transit Authority, Greenville, SC, 1 
  • C-TRAN, Vancouver, WA, 2 
  • AC Transit (Alameda Contra-Costa Transit District), Oakland, CA, 3 
  • TransLoc Inc., Durham, NC, 4  

Very best Educational Shoestring Tactic:  

  • Butler County Regional Transit Authority, Hamilton, OH, 1 
  • San Mateo County Transit District (SamTrans), San Carlos, CA, 2 
  • Spokane Transit Authority, Spokane, WA, 2 
  • Milwaukee County Transit Program, Milwaukee, WI, 3 
  • ETA Transit Units, Boca Raton, FL, 4 

Most effective Instructional Extensive Campaign: 

  • Go Triangle, Study Triangle Park, NC, 1 
  • Community Transit, Everett, WA, 2 
  • Edmonton Transit Support, Edmonton, AB, 3 
  • Transdev, Lombard, IL, 4 

Most effective Print Media to Highlight Transit Wants and Funding:  

  • Livermore Amador Valley Transit Authority (WHEELS), Livermore, CA, 1 
  • Foothill Transit, West Covina, CA, 2  

Ideal Electronic Media to Spotlight Transit Requires and Funding: 

  • Charleston Spot Transportation Examine/ BCDCOG/HDR, North Charleston, SC, 1 
  • Metropolitan Atlanta Rapid Transit Authority, Atlanta, GA, 3 
  • TransLoc Inc., Durham, NC, 4 

Most effective Exclusive Celebration to Emphasize Transit Requires and Funding: 

  • Backlink Transit, Wenatchee, WA, 1 
  • Pinellas Suncoast Transit Authority, St. Petersburg, FL, 2 
  • Milwaukee County Transit Program, Milwaukee, WI, 3 

Finest Social Media to Emphasize Transit Needs and Funding: 

  • Kansas Metropolis Region Transportation Authority, Kansas Metropolis, MO, 2 
  • Metropolitan Transit Authority of Harris County, Houston, TX, 3 

Finest Partnership to Spotlight Transit Demands and Funding: 

  • Jacksonville Transportation Authority, Jacksonville, FL, 2 
  • Regional Transportation Fee of Southern Nevada, Las Vegas, NV, 3 

Finest Shoestring Tactic to Emphasize Transit Desires and Funding: 

  • Laketran, Painesville, OH, 1 
  • Transit app, Montreal, QC, 4 

Ideal In depth Marketing campaign to Emphasize Transit Demands and Funding:  

  • San Joaquin Regional Transit District, Stockton, CA, 1 
  • Southwest Ohio Regional Transit Authority (Metro), Cincinnati, OH, 2 
  • Regional Transportation District, Denver, CO, 3 
  • Siemens Mobility, Sacramento, CA, 4 
Based mostly on 2019 ridership quantities- Team 1: Less than 4 million yearly riders Group 2: 4 to 20 million annual riders Group 3: More than 20 million yearly riders and Group 4: Business enterprise associates. 
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