October 2, 2022

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Anita Borgmeyer Appointed Vice President for Marketing and Communications at Saint Louis University : SLU

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Saint Louis University has appointed Anita Borgmeyer as SLU’s subsequent vice president
for marketing and communications. She starts in her new purpose at SLU on June 13.

Anita Borgmeyer

At present serving as the staff members vice president for member engagement and communications
at Centene Corp., Borgmeyer is a promoting executive with a lot more than 20 many years of expertise
creating advertising teams, efficiently telling an organization’s story and developing
measurable growth in competitive market place environments.

The University performed a nationwide search for the posture, searching for candidates who
would:

  • Construct appreciation for the mission-centered get the job done of the University regionally, nationally
    and past.
  • Advertise essential details inside and throughout the firm.
  • Lover in pupil recruiting and philanthropy.
  • Ensure regularity in SLU’s official visuals and branding.

“Anita emerged as the applicant who has the abilities, creativeness and vision to elevate
SLU’s story and lead our advertising and marketing and communications division into the future,” reported
College President Fred P. Pestello, Ph.D.

“I am enthusiastic and honored to join the Saint Louis University group and neighborhood,”
Borgmeyer claimed. “I seem forward to partnering with numerous across SLU, concentrating on our
mission and helping to propel the SLU manufacturer ahead into the long run.”

Borgmeyer has served as a leader at Centene for extra than a decade. Notable amongst
her lots of accomplishments there, she was responsible for building the branding all around
the company’s overall health coverage marketplace item, Ambetter. Released in 2014, Ambetter
is now the major provider on the marketplace and serves far more than 2 million users
nationwide.  

Right after Ambetter’s launch, Borgmeyer executed advertising and marketing tactics and conversation
strategies to engage members that appreciably greater 12 months-about-yr retention.
At Centene, she also oversaw huge advertising budgets, the structure and material of a lot more
than 25 websites, and the launch of a number of social media channels and a new digital
interaction system.

“Anita knows what it indicates to convey to unique tales that are mission-driven and
produce effects in a competitive natural environment,” Pestello additional. “She has constructed significant-operating
teams, fostered collaboration across elaborate businesses, located revolutionary methods
to reach audiences with persuasive tales, and measurably elevated engagement and
loyalty among constituent teams.”

Before joining Centene, Borgmeyer served as an account government at Zeis Team Inc.,
which specializes in marketing money institutions, as very well as businesses in the
coverage and investment decision fields, and other fiscal services.

Prior to that, Borgmeyer was director of shopper companies at Banyan Communications,
a girl-owned, mission-driven agency that makes communications solutions for nonprofits,
foundations, group companies and government businesses.

Borgmeyer gained a bachelor’s diploma in broadcast journalism from Missouri Condition College
and a master’s degree in advertising and marketing and internet marketing from Webster University. She is
an advisory board member for Duchesne Catholic significant school in St. Charles, Missouri.
She was also an govt chief for Make-A-Wish Foundation’s Wander For Needs, a nationwide
fundraiser.

Borgmeyer will be successful Jeff Fowler who is retiring after 22 years of serving as a
chief in of different roles at the College.

“I want to thank Vice President Jeff Fowler yet again for his several years of support to SLU,”
Pestello reported. “Because of his perform, we have a potent foundation from which to make
into the long term.”

 

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