September 28, 2022

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Ag Marketing Veteran Jennifer Sparks joins Solar Belle

2 min read

Schiller Park, IL – Sunlight Belle Inc. has additional agriculture advertising and marketing specialist Jennifer Sparks to its management workforce as director, internet marketing and communications.

In this new part, which began August 29, Sparks will direct all promoting and promotional activities, together with digital advertising, information system, and track record administration to enhance and elevate the brand name presence of the 36-12 months-outdated berry marketer and distributor.  

“I am delighted Jennifer has joined Sun Belle to direct the company’s internet marketing and communications,” Sun Belle founder and president Janice Honigberg claims. “We have formidable programs to grow our berry organization nationally and internationally. Jenni’s practical experience and marketing and advertising savvy make her a vital employ the service of in aid of these designs.” 

Sparks delivers a prosperity of business-to-buyer and organization-to-business knowledge and encounter in promotion, advertising, general public relations, and affiliation management.  She most a short while ago served as vice president, promoting and communications for the U.S. Highbush Blueberry Council where by she oversaw all strategic advertising, articles, and advertising systems to highlight the well being added benefits and innovation of blueberries. Her priorities provided the 2021 launch and implementation of the new “Grab a Strengthen of Blue” call to motion, focusing on the buyer, media, retail, foodservice, health specialists, and business audiences. 

Earlier, as vice president of marketing and advertising for the Society of American Florists, Sparks spearheaded the floral industry’s community training and media relations campaigns, experiential marketing initiatives, and influencer plans. Her floral field work integrated the creation, advancement, and multi-year implementation of the award-winning Petal It Forward initiative, which, at its height, resulted in 674 events in 410 towns nationwide in 1 working day. 

“I’m thrilled to sign up for Solar Belle and proceed to establish the momentum of the high quality Solar Belle and Green Belle brand names,” says Sparks. “I seem forward to doing the job with these kinds of a clever, strategic, and collaborative workforce of experts.”  

Sparks holds a master’s degree in community relations and company communications from Boston University and a bachelor’s degree in journalism from Radford College. 

Sunlight BELLE and Eco-friendly BELLE are major brands of top quality quality typical and natural and organic blueberries, raspberries, blackberries, strawberries, golden berries, cranberries, pomegranate arils and red currants. Solar Belle operates 5 distribution facilities nationally, like Schiller Park, Illinois Jessup, Maryland Oxnard, California Miami, Florida and Laredo, Texas. The company is recognized for its commitment and service to its consumers, dedication to top quality and freshness, pro managing, the introduction of new berry types, and the ability to fulfill combined berry applications. 

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