2022: Muhlenberg Names Todd Lineburger as Vice President for Communications and Marketing and advertising

Muhlenberg Names Todd Lineburger as Vice President for Communications and Advertising and marketing

Lineburger has served as a communications and advertising chief and strategist at Rutgers University Basis considering that 2018 and in better education and learning and nonprofits due to the fact 1998.

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 Thursday, January 5, 2023 08:30 AM

Muhlenberg College or university President Kathleen Harring has appointed seasoned increased schooling communications and marketing chief and strategist Todd Lineburger as vice president for communications and advertising. In the role, Lineburger will provide as chief conversation and advertising officer and will oversee internal and exterior communications approach, branding, creative and digital tactic, media relations and disaster administration for the University. He will get started his posture at Muhlenberg on February 15.

“Throughout his occupation, Todd has brought creativity and innovation to bear to progress the priorities of the establishments that he has served, as very well as a dedication to foremost and creating the skills and contributions of his teams,” Harring claimed. “As a member of the College’s senior management group, his practical experience and insights will speed up our efforts to join with our numerous audiences and to convey to the tale of Muhlenberg School in new and compelling techniques.” 

Lineburger was appointed to the purpose next a nationwide search.

Due to the fact 2018, Lineburger has served as affiliate vice president and exclusive advisor for strategic improvement communications at Rutgers College Foundation. In these roles, he has driven built-in marketing and advertising and communications strategy, directed inventive products and services and digital marketing and advertising initiatives and has served lead community relations and disaster communications efforts. These integrated the branding and marketing and advertising of the university’s Scarlet Guarantee Grants and the Rutgers Hall of Distinguished Alumni, among the others. Lineburger also led the launch of a new basis website and significantly expanded its integrated internet marketing attempts, resulting in gains in recognition and engagement among the Rutgers alumni and good friends. In 2018-2019 he co-led the enhancement of Rutgers’ establishment-vast benefit proposition-based mostly messaging tactic.

Lineburger beforehand served as director of improvement communications for Franklin & Marshall College or university, performing as a critical leader on the college’s communications team and aiding to deal with complete campaign marketing and advertising to aid engagement and philanthropy plans. Prior to Franklin & Marshall, he served very first as director of improvement communications for Widener University Faculty of Regulation and also supplied management and assist for the legislation school’s attempts to generate philanthropy in the sort of grants, significant gifts, and once-a-year giving. He began his occupation in communications and tutorial affairs roles at Washington School and at the Benedictine Basis in Ridgely, Maryland.

“It’s a privilege to be part of the Muhlenberg University neighborhood and to provide on President Harring’s management crew,” he reported. “I could not be a lot more thrilled to help advance the liberal arts at these types of an eminent college or university. Muhlenberg has a greatly brilliant long run, and I can not wait around to get began.”

Lineburger gained his bachelor’s and master’s degrees in English from Washington College.